Privacy Policy

Effective as of August 1, 2026

1. Commitment to Privacy

Asia Alliance Co., Limited (“Asia Alliance,” “we,” “us,” or “our”) recognizes that the protection of personal data is a fundamental part of our business operations and a cornerstone of the trust we build with our customers, suppliers, business partners, and other stakeholders.

We are committed to handling personal data lawfully, fairly, securely, and transparently in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong (the “PDPO”) and other applicable data protection laws and regulations.

This Privacy Policy explains our policies and practices regarding the collection, holding, processing, use, disclosure, retention, and protection of personal data.

2. Scope of This Policy

This Privacy Policy applies to personal data collected through:

• Our website and online inquiry forms
• E-mail, telephone, meetings, and other business communications
• Transactions involving our products and services
• Sourcing, logistics, delivery, and supply chain coordination
• Our relationships with customers, suppliers, manufacturers, service providers, and other business partners
• Other business activities conducted by Asia Alliance

3. Personal Data We Collect

Depending on the nature of your interaction with us, we may collect and hold the following categories of personal data:

• Name and contact details, including address, e-mail address, and telephone number
• Company name, job title, department, and other professional information
• Country or region
• Information contained in inquiries, requests, correspondence, and other communications
• Transaction, order, contract, delivery, logistics, and service-related information
• Billing and payment-related information where necessary for business transactions
• Technical information generated when you use our website, such as IP address, browser type, device information, access time, and pages viewed
• Any other information that you voluntarily provide to us

We do not intentionally collect sensitive personal data through our general inquiry form. Please do not provide sensitive personal data unless it is necessary for a specific purpose and has been expressly requested by us.

4. How We Collect Personal Data

We may collect personal data:

• Directly from you through our website, inquiry forms, e-mails, telephone calls, meetings, contracts, and other communications
• From the company or organization that you represent
• From customers, suppliers, manufacturers, logistics providers, and other business partners
• Automatically through our website, server logs, cookies, and similar technologies
• From publicly available sources or other lawful sources where permitted by applicable law

We collect personal data only by lawful and fair means and only to the extent that the information is necessary and not excessive for the relevant purpose.

5. Purposes for Which We Use Personal Data

We may use personal data for the following purposes:

• Responding to inquiries and requests
• Providing information about our products, services, and business activities
• Processing transactions, purchase orders, contracts, payments, and deliveries
• Coordinating sourcing, packaging, logistics, transportation, and related services
• Managing relationships with customers, suppliers, manufacturers, and other business partners
• Communicating important business, operational, or service-related information
• Verifying identities and maintaining accurate business records
• Complying with legal, regulatory, accounting, audit, and compliance obligations
• Preventing fraud, unauthorized activity, and other business or security risks
• Operating, maintaining, protecting, and improving our website and services
• Handling complaints, disputes, and legal claims
• Carrying out any other purpose disclosed at the time of collection or otherwise permitted by applicable law

We will not use personal data for a new purpose that is unrelated to the original purpose of collection unless we have obtained the express and voluntary consent required by law or the use is otherwise permitted by law.

6. Required and Voluntary Information

Providing personal data to us is generally voluntary. However, certain information may be required for us to respond to an inquiry, process a transaction, fulfill a contractual obligation, or provide a requested product or service.

Fields marked as “Required” on our inquiry forms must be completed. If you do not provide the required information, we may be unable to process or respond to your inquiry.

7. Accuracy of Personal Data

We take all reasonably practicable steps to ensure that the personal data we hold is accurate, complete, and kept up to date where necessary for the purposes for which it is used.

You may contact us if you believe that any personal data we hold about you is inaccurate or incomplete.

8. Disclosure and Transfer of Personal Data

We do not disclose personal data to third parties without an appropriate purpose or legal basis.

Where necessary for the purposes described in this Privacy Policy, we may disclose personal data to the following categories of recipients:

• Relevant departments, employees, and authorized representatives of Asia Alliance
• Manufacturers, suppliers, and other parties involved in fulfilling transactions
• Logistics providers, freight forwarders, warehouse operators, customs agents, and delivery service providers
• Banks, payment service providers, insurers, accountants, auditors, legal advisers, and other professional advisers
• Information technology, cloud hosting, website maintenance, communications, and administrative service providers
• Government authorities, regulators, law enforcement agencies, courts, or other parties where disclosure is required or permitted by law
• Parties involved in a merger, acquisition, restructuring, financing, sale of assets, or other corporate transaction, subject to appropriate confidentiality arrangements

Where an external service provider processes personal data on our behalf, we take contractual or other reasonably practicable measures to require the service provider to protect the data, maintain its confidentiality, and use it only for the agreed purposes.

9. International Transfers

Because Asia Alliance conducts business internationally, personal data may be transferred to, accessed from, or stored in countries or regions outside Hong Kong where our manufacturers, suppliers, logistics providers, professional advisers, or service providers operate.

We take reasonably practicable steps to ensure that personal data transferred outside Hong Kong is protected against unauthorized or accidental access, processing, erasure, loss, or use and is handled only for the relevant business purposes.

10. Retention of Personal Data

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected and to meet our contractual, operational, legal, regulatory, accounting, and reporting obligations.

Retention periods may vary depending on the nature of the personal data and the purpose for which it is used. When personal data is no longer required, we take reasonably practicable steps to securely erase, destroy, or anonymize it, unless retention is required or permitted by law.

11. Data Security

We implement reasonably practicable technical, organizational, and physical measures to protect personal data against unauthorized or accidental access, processing, disclosure, erasure, loss, or use.

These measures may include:

• Restricting access to authorized personnel on a need-to-know basis
• Maintaining internal procedures for handling personal data
• Applying appropriate system security and access controls
• Protecting information systems against unauthorized access, malware, loss, and misuse
• Requiring employees and service providers to maintain confidentiality
• Reviewing and improving our security measures where appropriate

No method of electronic transmission or storage is completely secure. While we take reasonable measures to protect personal data, we cannot guarantee absolute security.

If a personal data incident occurs, we will assess and respond to it promptly and make any notifications required by applicable law.

12. Functional Cookies

Our website uses limited functional cookies that are necessary to provide and maintain user-requested features. These cookies may be used to:

• Remember a user’s selection not to display a pop-up notice again during the same day
• Maintain an active user session while the user is logged in
• Temporarily preserve form entries or form status during navigation or submission
• Support the security, stability, and basic operation of the website

We do not use these cookies for advertising, behavioral tracking, user profiling, or website analytics, and we do not use them to track users across third-party websites.

Functional cookies are retained only for as long as necessary to provide the relevant function. Session cookies generally expire when the browser session ends, while preference cookies are retained only for the period required to remember the selected preference.

You may block or delete cookies through your browser settings. However, disabling functional cookies may prevent certain website features from operating properly, including login sessions, form functionality, and pop-up preferences.

13. Direct Marketing

We will not use personal data for direct marketing or provide personal data to another person for direct marketing unless we have first provided the notices and obtained the consent or indication of no objection required under the PDPO.

Where you have agreed to receive marketing communications, you may withdraw your consent or opt out at any time by following the unsubscribe instructions in the communication or by contacting us. We will process opt-out requests without charge.

14. Access to and Correction of Personal Data

Under the PDPO, you have the right to request access to and correction of the personal data that we hold about you.

To make an access or correction request, please contact us using the details provided below. We may request information reasonably necessary to verify your identity and process your request. We will handle requests in accordance with the requirements and timeframes prescribed by applicable law.

Where we are permitted to refuse a request, we will provide the reason for the refusal where required by law.

15. Third-Party Websites

Our website may contain links to websites operated by third parties. We are not responsible for the privacy practices, security, or content of those websites.

We encourage you to review the privacy policies of third-party websites before providing personal data to them.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business operations, technology, legal requirements, or personal data protection practices.

Any revised policy will be published on our website with an updated effective date. We encourage you to review this Privacy Policy periodically.

17. Contact Us

If you have questions about this Privacy Policy, our handling of personal data, or wish to request access to or correction of your personal data, please contact:

Privacy Contact

Asia Alliance Co., Limited
Room 1911, Lee Garden One, 33 Hysan Avenue, Causeway Bay, Hong Kong
Telephone: +852 2598 8776
E-mail: inquiry@asia-alliancehk.com